Power
isn't a
four-letter word.
What's your plan to grow yours in 2027? Craft your career strategy with a mentor who's been there and a room of high-caliber peers, so you become the obvious choice without trading your family or your health.
Survival mode isn't a career plan.
The problem"Maybe next cycle."
You were sold a simple story: get the degree, work hard, and the promotions will follow. You did all of it. Then round after round of layoffs and new tools changed the work for everyone.
Maybe your sponsor left, a reorg moved the goalposts, or you came back from maternity leave to a different job. You're carrying more than ever, and the next level asks for more scope while your plate is already full.
And there's hardly anyone to think it through with. The peers at work who'd understand are up for the same few seats, and bringing home life into the conversation can feel risky to the image you've built as a leader.
What moves a career hasn't changed: how good you are, who knows it, and when you act. What's changed is the margin for error. With leaner teams and a higher bar, all three have to line up, and a strong year can still end in "maybe next cycle" if one of them doesn't.
Women are rated higher on the work they did and lower on what they could do next, and potential is what promotions run on.
Benson, Li & Shue, American Economic Review, 2026. Bars are illustrative.
Women hold 49% of entry-level roles and 29% of the C-suite. The seats get scarcer on the way up. McKinsey & LeanIn.Org, 2025
You want more, at work and in your life, and you know something has to change to get there. Often it's the strategy, more than the job, and that's hard to see from the inside. That's why
Put Women in Power™
exists.
Go from overlooked to the obvious choice.
A method, a mentor, and a room.
How it worksMore power, not more hours.
Put Women in Power™ is what I wish I'd had: the tools and frameworks to be strategic about your career without giving up your whole life for it, a mentor who's been there and won't let you settle, and a room of women who raise each other up. It's a 90-day program, live and online, built around a full calendar.
The method
Get sharp.
Know what you want, rank what matters, drop the rest, and put your effort where it counts.
Get seen.
Sponsors and allies who know your value, credit for what you already deliver, and a story you wrote yourself.
Pick your moment.
Read the reorg, the review cycle, and the opening for what they are, and make your case when it counts.
Built on current research and two decades in the rooms where career decisions get made.
The mentor
The read from someone who sat where promotions get decided: what's being said about you, and what will move it.
Women with a sponsor are promoted 1.7 times as often as women without one. McKinsey & LeanIn.Org, 2025
The room
A small group of high-caliber women at your level who push you and won't let you settle. Steel sharpens steel.
Here you prepare for the conversations that matter and practice before the stakes are high. Work and life are both on the table, and you choose the tradeoffs alongside women who get it.
In 90 days, you walk away with
Two women, equally good. Five years later, their careers look nothing alike.
Five years laterMeet Dana and Maya. Same talent, same strong reviews, same "maybe next cycle." Watch what changes when one of them plays a smarter game.
Dana
MayaToday
Strong reviews, a full plate, and "maybe next cycle."
Strong reviews, a full plate, and "maybe next cycle."
Day 90
Head down, longer hours, same story.
Her first wins have landed.
Year 2
Busier, and easy to overlook.
The obvious choice when a role opens.
Year 5
One level up, if the timing broke her way.
The bigger role she chose.
Dana and Maya are illustrative composites, not real clients.
That's power: owning your choices, your time, and your direction.
I've sat on every side of the table where careers get decided.
Heather
Over two decades in tech, including fifteen years at Amazon, I built and led high-performing teams through unprecedented growth, reorgs, and shifting priorities. My teams rated me among the top 25% of managers at Amazon. I sat in the calibration rooms where promotions were decided and made the case for people when they weren't there.
I've also been the one someone bet on, through two maternity leaves and more than one stretch when everything came into question. Each turned out to be one of my biggest opportunities in disguise.
Now I'm scaling what I did for my teams, so many more women reach positions of power, and so my kids, and every girl watching, see what that looks like.
Heather Dawson
Founder, Put Women in Power™
Let them watch you take it.
A TuesdayAt home and at work, someone is learning what power looks like by watching you.
Here's a Tuesday with the right strategy, relationships, and community behind you.
In a staff meeting you’re not in, a senior leader brings up your name for the new initiative.
You make the call on next year’s budget, and your name is on the slide because you put it there.
You’re at dinner with your phone still in your bag, because the team you built doesn’t need you to check in.
Our mission is more women in positions of power
When more women lead, conditions change for everyone.
Who's deciding shapes the system everyone works in. Women in those seats bring different priorities, and what gets decided changes with them.
When you step into the bigger role, you change what's possible for the women coming up behind you, and you build a new version of home life for your own family.
Is this for you?
Tap what sounds like youPut Women in Power™ is built for women in tech and other demanding fields who want to accelerate their careers without giving up their entire life.
It isn't the room if you want someone to fix it for you, if you've decided to step off the track, or if you're looking for wellness or a social group.
There's no better time than the review cycle in front of you.
You'll sharpen your case, get it in front of the right leaders, and pick your moment for the conversation, with a room of women at your level to prepare and practice with before it counts. Meanwhile, you build what carries into the cycle after that, so each one sets up the next.
Put more women in power.
Starting with you.
You can do this. This is where you work out how.
Free, 45 minutes, one-on-one.